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Iron24's Non-Negoitables Of Creating A Great Gym

WTF Gym Talk

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Addressing Gym Overcrowding and Expensive Real Estate

This chapter discusses the challenges of preventing overcrowding in gyms due to high costs associated with royalties, real estate, and equipment. It introduces Iron 24, a gym aiming for profitability with a smaller membership and emphasizes the importance of operational capacity and square footage efficiency.

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