IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
00:00
How to Make the Most of a Retail Store
The only retail school I've been through in my life was English visit to a store. So that's a day with Ikea sorry with Ingvar in our store. His old excuse me thinking started in a way in two and that is where you design a product. And then that that product is sold in the best possible way and also meets their expectations of the customer or consumer. Everything in between was sort of just disciplined. If I put it put it simply. Something that's a very, very fascinating days. You had to be ready to have a pizza at the end of the day at the most if you're lucky. There's no meat meatballs in the interior. Sorry sorry
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