#135 - Using social proof tactics in your cold call (Terry Husayn, VP of Sales Development @ Orum)
30 Minutes to President's Club | No-Nonsense Sales
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Do I Have That Right?
You're making it as obvious as humanly possible who I need to talk to next. You definitely want to target the ICP titles first, but we throw in the other mix so that if it so happens and the stars align that we end up talking to other people before that. This is just an additional quivers that most teams don't do that could help you over the overcome or get right into a business conversation.
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