Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)
The Internal Marketing Podcast
Introduction
They discuss the fear around employees sharing on social media and how it can hinder companies from getting started with employee brand ambassador programs. They emphasize the importance of addressing these fears head-on and providing clear guidelines for employees.
This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle common risks involved, and a step-by-step process on how to implement and scale such programs.
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!
ABOUT ANDREW SEEL - Featured Guest
Andrew Seel is CEO of employee advocacy platform Togethr, an executive coach and he devised the 'How to run a happy employee advocacy pilot' framework and 30 Day Social Club employee influencer coaching programme. He’s helped numerous leading brands including John Lewis & Partners, BT, Post Office, Institute of Chartered Accountants, Waitrose, Ordnance Survey empower their employees and launch ground breaking employee advocacy programmes. He’s passionate about how clear purpose, great culture and empowered employees are at the heart of great brands. He has been at the forefront of the digital industry for his entire career, winning numerous awards. His expertise dates back to the birth of the web, designing his first website in 1994, and he has a keen eye for what’s coming next. You can connect with Andrew on LinkedIn or on Togethr's website
How to run a happy employee advocacy pilot - download free:
https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/
30 Day Social Club coaching programme:
https://www.wearetogethr.io/30-day-social-club-brands/
ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host
Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)
Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.
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