Ecommerce Playbook: Numbers, Struggles & Growth cover image

Understanding Spend vs. aMER, and Spending Power

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter explores the critical role of spend AMER models for e-commerce brands facing rising costs and evolving consumer expectations. It emphasizes the importance of integrating these models for effective forecasting and strategic planning, while also presenting a special offer for eligible brands to access complimentary model construction services.

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