The Soul of Enterprise: Business in the Knowledge Economy cover image

Top Ten (or so) Pricing Principles

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

Rethinking Profitability and Pricing Strategies

This chapter explores the pitfalls of a cost-centric approach to pricing and the potential for innovative practices to enhance profitability. The speakers advocate for clear pricing options without ranges to foster better understanding and encourage creative pricing strategies that align with effective problem-solving.

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