The emotional brain accounts only about five to 10% of human decisions. When we wake up in the morning, serotonin levels are at their peak. If it's in a morning, you know that that person's brain is much more open to new ideas. Laughter is one of the fastest words to alleviate stress. It could be trust, tried and trusted, right? That brings a lot of comfort to the brain.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
Connect: