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7min chapter
66. Next Generation ABM
Let’s talk ABM
Navigating ABM Reporting Challenges
This chapter explores the intricacies of reporting in Account-Based Marketing (ABM), focusing on data collection, advanced dashboards, and the impact of storytelling on engagement. The conversation highlights the need for deep personalization and collaboration among teams to effectively track and enhance ABM strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode