Your tactical guide to dominate LinkedIn with scalable content strategies, B2B social selling, and exponential audience growth with Pierre Herubel (125K+ on LinkedIn).

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Brought to you by:

Attio: The next generation CRM

Vanta: Automate compliance, manage risk, and prove trust

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We're covering:

Preview – 00:00:00Why

Infographics Are the Main Content Format – 00:02:09

Key Elements of a B2B Content Strategy – 00:03:12

Content Strategy vs. Product Strategy – 00:07:21

The Best Format for a Content Strategy – 00:09:05

Data Points for Evaluating a Content Strategy – 00:12:55

Following a Specific Funnel? – 00:17:25

How the Whole Content Ecosystem Works – 00:20:44

Commoditized vs. Proprietary Offers – 00:24:18

Creating a Strong Offer for a SaaS Product – 00:28:06

Building the Right Team to Execute a Content Strategy – 00:34:51

How Content Amplifies Founder-Led Sales – 00:39:00

Common Mistakes Companies Make with Outreach Messages – 00:43:20

Types of LinkedIn Posts That Perform Well – 00:46:59

Using AI to Create Content – 00:50:08

Creating a 99-Page Carousel in 20 Minutes – 00:54:56

Using Canva to Design Great Graphics – 00:59:27

What Goes in an Infographic vs. Hook vs. Main Post – 01:03:15

How to Create a Compelling Hook – 01:06:22

How to Effectively Finish Your Post – 01:09:57

How SaaS Businesses Can Use Lead Magnets – 01:14:29

Repurposing vs. Reposting Content – 01:18:04

The Role of Consistency on LinkedIn – 01:20:17

How He Went from Zero to 130K Followers – 01:22:35

How to Write Authority Content – 01:28:02

Writing Hooks for Infographics – 01:29:56

Revenue Drivers and Breakdown – 01:32:56

Managing Time as a Creator – 01:38:58

Why He Lives in Bangkok – 01:40:06

Key Learnings from His Successful Course Launch – 01:41:05

Favorite Places to Hire Talent – 01:44:56

Favorite Book Recommendations – 01:47:20

Psychological Biases You Need to Know – 01:48:44Top LinkedIn Creators to Follow – 01:54:35

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Where to find Pierre:

YouTube

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Email productgrowthppp@gmail.com to discuss advertising or guest opportunities.

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We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).

I’m so excited to share them with all of you.

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