The Importance of Visualization in Digital Advertising

I come from a digital marketing background where there are so many elements in digital advertising that you can directly influence. So I was tasked with not just building the visualizations for looking at where the ad spends coming from and what ad, but also all the other things going into a digital marketing campaign. And it was a hard, hard transition initially because there's so many other things to look at. But really going into objectives and key results has been the biggest influence transitioning to how I see what clutter is now and how she sees what clarity is.