S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Importance of a Shopify Checkout
If I were Shopify, I would kill honest beauty right away. They've gotten into too many skews and they need to reduce their skew count. The other thing that if I were them, so one is I'd fix this e-commerce site. And then you go through this checkout process where it takes you four clicks to get your credit card info in this whole site was terrible.
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