Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Address Your Customers' Most Serious Concerns & Improve Conversions

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Get the Most Out of Your Ideas

Once you have the problem very well defined, i believe then that you should try to look anywhere possible for inspiration. Gather everyone who thinks smart and has a solution. And we use a relatively simple framework at rev is called i c e e. It's used a lot in conversorate optimization. You evaluate the impact of the change that youre going to make. So if it is a big change, you'll likely have a huge impact. A if it's a tweak on a button color, which we don't do it rev, then it will likely have a very small impact. Usually these take the form of tax exchanges above the fold. I am talking about your products, or

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