How to Set Smart Goals for Your Organization

Kimberly Clark: What's a smart measurable actionable? Not sure the R is timely and yeah. We're going to go specific, measurable, achievable, relevant, and time-bound. So for example, if our goal was that we want to build brand awareness to improve consideration, one of them might be built up by 30% for Gen Z audience. But you see, where I think it very often goes wrong, and the bigger the organization, the bigger the problem this is. One of the key ways of seeing it work a lot better is when at least the objectives are something that everybody looks at every day. Like, put your objectives onto your dashboard. You know what