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Ep. 933: Reach Down and Grab Hold with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Principle of Service

"I perform one random act of kindness every day no matter what," he says. "Even if it's just holding a door for an older person or helping somebody up if they've fallen down, just something that makes you feel okay." The founder of Fiji Water came from a wealthy family and his father told him to choose between starting a business or traveling the world. He chose travel because service comes from your heart, not from your head,. When you serve, it come from your heart and that's the principle.

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