How Radio Days Europe Received Your Research

Tom Schulder: I think the reception in both situations was great because no one was like, oh, Tom sucks. It was a comparative study of the effectiveness of advertising across two broadcast media, radio and linear television. And on demand media, in this case, podcasting and kind of look at how they behave differently. The study was called the medium moves the message. So that if you want to reach 18 to 34s in America, if you're not going to be able to reach them with broadcast radio or broadcast TV,. That's a message I think that resonated in both Europe and America.