Connecting Marketing Metrics to Business Outcomes

First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple.

After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.  

========  

How To Design Loved Products - Scott Bair  

• 1:43 How to solve problems through design  
• 3:33 Step-by-step design process
• 6:20 Design walk-through
• 8:32 Wireframing
• 9:45 Polished Designs
• 14:18 UI/UX Design Best Practices 

========

Ads Theory for B2B Startups - Tom Eschbacher

• 19:35 How to think about lead generation
• 20:28 North Star metrics (measure what matters) 
• 24:45 How to optimize ads on LinkedIn