The Iterative Circle

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i don't think we always think that you can use that same artistic, creative process in all areas of our life. As an artist, as an engineer, as a designer, as a strategist, adker, who you are, the question is, how quickly can you rotate around that? Imagine that you would only do one rotation once a decade. But if you're doing it every day while, you have a great shot. It's long as you're paying attention to coming up with something that will be truly, truly remarkable. That's how we beat the odds in this. So we need to recombine ideas, and we need those ideas to be different to maxim as the probability

You often hear that “there are no bad ideas” when brainstorming–but why is that? In those instances, doesn’t it feel inevitable that someone’s going to pitch a bad idea? Frans Johansson is a writer who argues that in fact, innovation actually happens when people, ideas, and disciplines intersect. Whether it’s one field of science collaborating with another, or many cultures mixing, Frans says that a wide range of perspectives are the key to seeing a problem in a totally new light. In this episode he shares examples of how diversity leads to transformation, and provides tips on how to unlock your next great idea.