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Five Ways We’ll Watch Movies in the Future and ‘The Idea of You’

The Big Picture

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The Immersive 40X Movie-Watching Experience

Exploring the multisensory and physical enhancements of watching movies in a 40x format, combining motion seats, lights, wind, rain, snow, and scents to create an amusement park ride-like experience. The chapter delves into personal experiences and reactions to this intense and immersive cinematic adventure, highlighting both the enjoyment and discomfort aspects of the 40x technology.

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