Live from Advertising Week: Netflix’s Q3 Numbers, Facebook's Name Change and Trump's Social Network
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Rebranding and Leadership at Facebook
This chapter explores Facebook's potential name change to 'Meta' and its implications for brand strategy amidst ongoing legal troubles. It highlights the tactics of rebranding as a means to alter public perception and retain executive leadership during controversies. Additionally, the discussion reflects on the moral implications of leadership decisions and reputational management within leading tech companies.
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