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The Nonprofit Podcast - Ep 16 What’s in a Name? Branding Basics for Nonprofits

The Nonprofit Podcast

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The Evolution of Branding

Ronald Reagan: What is branding? Is it more than a logo or name recognition? And the big one for today, is there any significant difference between commercial and nonprofit branding? He says some people see it as branding is not what you say you are, but what others say you are. "If the brands will actually start with why, then they'll talk about what they do"

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