Launching a Beautiful High-Converting Catalog
eComFuel
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What's Going on With Your Catalog?
Customer return has gone from 4 to 5 to 6 to 7, and it's like keeps growing each year. So what goes into a really good catalog? I mean, if you think of, obviously we could spend probably, you know, almost two decades now doing this. But in the limited time we have, like, what are some of the 80-20s of making a great catalog? We often refer to spreads. That might be like page two, three or four, five in the catalog. If you have very few products there and so that they're really small, it tends to look more upscale. And then I think photography makes a huge difference,. You know, photographing
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