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Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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Who Not How?

i think it is a best practice to hire people who compliment your skills, right? Who are good at the things you're not good at. And i could go even one step further, which is that my mission in life includes being useful to certain people. By being specialized, ourselves open to other people coming into our world and doing what they do superbly well for us. I mean, it's the essence of specialization,. But we need to play our part in that.

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