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Geraldine's Guide to Greatness for CPAs

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Psychology of Pricing

This chapter examines the interplay between psychology and pricing, arguing that pricing is a perception-based decision influenced by individual context and time. It advocates for simplicity in pricing strategies to improve efficiency and customer understanding, while also emphasizing the need to separate personal worth from business outcomes. Furthermore, it discusses innovative approaches like creating service waitlists to optimize operations and manage client demand effectively.

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