2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Are We Really Having Fun at Bars or Just Escaping Reality? - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

The Sober Test

According to a 2017 report, 51% of Americans aged 21 to 26 typically go to a bar at least once per week. Before rushing back to our local hangouts or standing in lines behind velvet ropes, perhaps it's worth asking what bars are really for. Some will tell you they go out for drinks just to unwind and have fun. But is there a deeper reason? There's a simple test to find out.

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