The Right Balance Between Sustainability and Delivering Financial Performance

It's true that it has been a tough moment in the sense that we indeed had a lot of public debate about the question if we are having the right balance. We looked at our packaging and we saw okay more than 80% of our packaging today is either recyclable, reusable or compostable. The industry is somewhere between 30 and 50%. And they are long way to go. So I think this question of how do you get value out of your investment efforts was particularly key because you have a new CEO who wants to reinvigorate P.E.T.