The Efficacy of Public Apologies

This chapter analyzes the effectiveness of public apologies by examining the content and formatting of these messages. It discusses various apologies made by prominent individuals and organizations, and highlights the importance of focusing on the victim, expressing remorse, and offering restitution. The chapter also explores the trade-off between being liked and respected in an apology, and the disincentive for politicians to apologize due to the perception of competence.