Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients.
You'll hear:
- Design Mindset & Cognitive Biases
- Customer Phone Interviews
- Scary Tests, Tools, and where to start
Through his consultancy, Draft, Nick Disabato conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.
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What's Kurt up to?
