3min chapter

Traction cover image

How To Play Offense During a Downturn with Gokul Rajaram

Traction

CHAPTER

How Should Founders Double Down Investment and Where to Pull Back?

Facebook was able to attract the best engineers during a downturn. Facebook went on offense in terms of getting incredible talent that are now leaders at the company. How should founders think about where to double down investment and where to pull back? The number one thing you need to focus on is retention, he says.

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