There is a fundamental incompatibility with capitalism and the runaway growth imperative to maximize shareholder value on top of a finite substrate. That doesn't mean there's nothing that we can do because just like runaway growth and capitalism are problems in other areas such as the environment. We can put guardrails on the monetization of human attention. And again, we've said that governments can do that,. The EU can do that, and we just saw within the last few months that California passed the age-appropriate design code which actually does move in the towards having certain limits on how we can maximize engagement and attention from children.

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