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4min chapter
Genericide: When A Brand Name Becomes Generic
Under the Influence with Terry O'Reilly
The History of Scotch Tape
Scotch tape became a household staple during the Depression as people learned to make simple household repairs with it. In 1939, 3M welcomed the snail, its iconic handheld tape dispenser. And in the 1950s, 3M decided to advertise Scotch tape on that new fangled medium-call television and created a character called Scotty McTape. To this day, Scotch tape is so dominant, it has become the generic name for all sticky household tape except in Scotland.
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