What's the Landscape Like for a Creator on YouTube?

I'm interested just to give it a 2009. I know it's not that long ago, but it kind of is. We're now in 2022. Can you share a little bit about what in general has changed since you first launched way back there in 2009 in terms of being a creator on YouTube? Oh my gosh. So much has changed. In many ways, I honestly think a lot less genuine to be completely honest because people want to become creators or become influencers because they're chasing the fame and attention. And so I think the landscape is different. But it's also fantastic for entrepreneurs because you don't have to rely on traditional media, traditional advertising to get your brand out