The Mistake About Pricing

Annabelle's Bio: A pioneer of international stature in the field of digital platforms, Prof Annabelle Gawer is Visiting Professor of Strategy and Innovation at Saïd Business School since September 2020. She is Chaired Professor in Digital Economy, Director of the Centre of Digital Economy (CoDE), and Head of the Department of Digital Economy, Entrepreneurship, and Innovation at the University of Surrey Business School. Her most recent 2019 book The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power explains how to build digital platform businesses and clarifies the sources of power of digital platforms. Annabelle was awarded an MSc in Industrial Engineering (Stanford, 1992) and a Ph.D. in Management of Technological Innovation (MIT, 2000). Her first degrees include a Diplôme d’Ingénieur Civil des Mines (Ecole des Mines de Nancy) and an MSc in Applied Mathematics (Université Paris 6). Professional experience included corporate experience in military mobile telecom networks and post-PhD, she has been on the faculty at INSEAD and Imperial College London.

Annabelle's Twitter: @AnnabelleGawer

Annabelle's University Website: https://www.surrey.ac.uk/people/annabelle-gawer

Surrey Centre of Digital Economy (CoDE): https://www.surrey.ac.uk/centre-digital-economy

Link to the paper: https://www.sciencedirect.com/science/article/pii/S0024630120302442