How to Get Your First Customers

We had the product vision. We didn't know how far would we need to go? The first hypothesis, maybe this engine by itself, it's enough. Then we're hearing from the customers like, sure, but I don't know how to build the rest of the car. And they were like, okay, so we need to keep going. But then from there, do we need to be the agent? Do we need to have broker licenses? Those are all things that we built after we had customer demand for it.

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