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Dan Heath | Upstream Thinking & Moment Making
Good Life Project
Is There Any Repeatable Formula to Creating a Phenomenon?
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Smat: I'm fascinated by this notion of trying to time the creation of a phenomenon. And i've just never seen anybody that's been able to make that a consistent science, because i don't think it can be. It's like the old william goldman, the screen writer from hollywood, who said, nobody knows anything about which movies yo're going to sell and which aren't. Smat: In my mind, in my head as is about a third of it you can control. But probably two thirds, i mean, no joke, that's what’s in my head as two thirds of it is out of your control, and it's just timing
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