Turn up the PA: the last in our swing-state series
Economist Podcasts
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The Rise of Influencers and the Evolving Consumer Landscape
This chapter delves into the significant impact of social media on consumer behavior, particularly focusing on the burgeoning influencer economy projected to hit $480 billion by 2027. It addresses demographic misconceptions, the challenges for new influencers, and the growing trend towards niche influencers amidst concerns about consumer fatigue.
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