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Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont
Full-Funnel B2B Marketing Show
How to Be a Successful B2B Marketer
When it comes to sales it's extremely important for sales to share this market in the account status. Any inton data searches right website visits by target accounts, print mentions on social or just all of these things are extremely important so everything up any kind of intent that you are tracking that super valuable and it absolutely makes sense to share. The same is let's say if some accounts are already engaged right if there are some conversations that are happening between sales and marketing. So that's really important to have the conversation what's going on. Unfortunately, we are not all working for mass market says companies so we're not. That's basically that's probably the biggest value. Maybe the differentiation of our
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