SchoolCEO: K-12 Marketing + Communications cover image

Championing Communications

SchoolCEO: K-12 Marketing + Communications

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Evolution of School Communications

This chapter delves into the evolving role of a school communications director, featuring insights from Erica Chandler on managing various responsibilities like school safety, social media, and storytelling. It highlights the shifts in the communications role over four years, including challenges faced during restructuring and adapting to pandemic communication needs. The importance of networking, learning from others in the field, and enhancing internal communication within a school district is emphasized in the discussion.

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