S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
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Using a Pragmatic Practical Approach to Validating the Original Hypothesis
I'm really looking for kind of a pragmatic practical approach and a sense of solid business acumen where you know what again we're talking about a large financial investment for the client to have one physical center in southern Texas. I had no quantitative data to give you but there was a qualitative story there it's not attracting the Mexican-American consumer, attracting a different customer segment or demographic. It's not being replicated in the same success as what the client originally saw in Mexico overall. We need to dive in and understand what actually is true today who are we attractingwhat are they buying what's the profit of those things.
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