If your customer experience is the same as everyone else's, well what's can happen? If we're the ones to do that, customers going to love us more. That's how go sos. Because to smoke, that has to be for your customer. It's bespoke for the sake of being bespoke. We believe our mission is to unlock the imagination of builders. And with soft ware, you have unprecedented ability to build its scale. Thas young person, an cannow affect the lives of billions of people because of the scale of the internet and all this kind of stuff.