CNN Chief Climate Correspondent Bill Weir: Media's Role in Shaping Climate Action
Climate Rising
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Storytelling for Climate Action
This chapter explores the crucial role of storytelling in media for effectively communicating climate change, emphasizing the balance between scientific evidence and diverse viewpoints. It highlights the importance of connecting climate issues to shared values and personal experiences, fostering empathetic storytelling that transcends political divides. The discussion encourages aspiring climate professionals to embrace versatile storytelling methods to engage audiences and inspire action.
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