2min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Tariffs and Consumer Spending: The Impact of Price Awareness

This chapter explores how recent tariffs have influenced consumer behavior during the Thanksgiving shopping season, prompting early purchases of big-ticket items. It delves into the role of social media and mainstream media in shaping consumer awareness and sentiments regarding potential price increases.

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