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4min chapter
What it takes to sell and make money on YouTube (the right way)
Video Creators
Using YouTube to Build a Sales Funnel
In terms of funnel, and this is how I have used YouTube and there's other ways to do it too. But if you're very generally speaking, kind of like an educator, like we are here at YouTube, what was working well for us is having YouTube go to a lead magnet in the email. And then they go into an email sequence of maybe four or five emails. The first several emails are just all value driven, like below their mind with how well you can help them solve this problem. By email three and four and five, you're introducing the problem, but not really solving it as much.
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