Microsopt Wants to Bring Ads to Free to Play XBox Games

Microsopt is reportedly working on a programme that will let brand case advertisements within free x box games. It is currently identifying adtec companies who can create the in game inventory and work with ad agencies to place the ads, said two people who are involved in the talks. This is not actually what i said i thought they should do, right? That means use that to cross promote their own titles,. Cross promote users across their content, and then give devs the opportunity to sort of, like tap into that engine to serve ads and their games - it sounds like all their doing is the latter part, which i think is like lower value for gamers.