A Tool for Merchants to Get Better at Their Job

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A company built a tool to help retailers forecast what they would buy and how much. But it didn't fit into their work flow, says the founder of axcell. The team tried to find smaller retailers who might get value from it but were not as successful.

Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.