Diamonds and Disruption

This chapter explores the validation of innovative ideas, particularly in the context of the evolving perception of engagement rings and the rise of lab-grown diamonds. The speakers analyze how historical marketing strategies of the diamond industry shaped consumer behavior and expectations, while discussing the implications of breaking monopolies for both businesses and consumers. With a focus on generational attitudes towards social issues and personal anecdotes, the conversation highlights the ongoing transformation in jewelry choices amidst changing societal norms.