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How Much Will It Cost to Make 500 Memorable Bottles?
It was going to be an absolute eaache to try to do a whisky brand because of how costly it was. The idea of having to go out and to raise money from people, i was not excited about. We're a three tier system the alcohol business is - which means that you can't get it to the shelves without a distributor. Even the stuff that people order on line, whether it's reserve bar or any of the other ones, they're still going through a distributor.