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How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
Marketing Against The Grain
Should Cult Brands Have a Charismatic Leader?
I've been very clear during this show to not talk about charisma and charismatic people. I actually don't even know what the hell charisma is, right? Like charisma is this vapid thing that people talk about. What matters is do you believe in something? Are you willing to take a stand against solving that problem that you believe deeply in? And if you do, you can build a call brand. And if you don't, you probably can't.
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