How Can Books Spark New Opportunities?

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Matt Welch: "Perfectionism is a losing game" He says entrepreneurs and creators need to draw attention to what they're doing. Writers can use their books as vehicles for growth, he says. Welch: Books are great for generating leads and awareness of your brand or business.

Matt Briel is the VP of Marketing at Lulu.com. After more than 15 years leading Sales and Marketing teams in the Media & Publishing space, he’s developed a unique passion for helping creators and solopreneurs become more successful by leveraging books as a catalyst for opportunities and sustainable revenue.

Top 3 Value Bombs:

1. Get out there and do it. And if you've been inhibited in the past by fear there are tools out there that can help you do this quickly and easily.

2. One thing that that entrepreneurs and creators these days really need, especially early on, is attention. You have to draw attention to what you're doing, who you are, what your goals are, what your business might be.

3. Most people these days are having the most success connecting with their communities by selling directly and creating those exclusive one-on-one relationships; it just feels more personable and relatable.

Connect with Matt on LinkedIn! - Matt's LinkedIn

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