Zero to One Branding

"I'm not great at like running a business. I would really struggle to go from zero to one without having some cash, which is why the agency was a good vehicle for us," he says. "If you're starting a business, no one, your customers aren't buying a business, your customers are buying a product and they're buying like a feeling or they're buying all that kind of shit" He adds: "Business students probably under index on like emotional intelligence and like things like that."

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