
Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US
DTC Podcast
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Did Paid Social Really Work?
CPG is such a tough category for so many people to make work on paid social actually profitably. But did targeting this niche really help? Sure. Some of these moms began to post photos of their breast milk in the comment section of our ads, as well as screenshots of their milk tracking apps. It was pretty much the most immediate case of product market fit I've ever seen.
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